Energising the Future: A Visual Identity Case Study for FREYR (T1)
CLIENT
INDUSTRY
CHALLENGE
SOLUTION
DESIGN AGENCY: Studio Output
IMAGERY & MOTION: Play Function
FREYR Battery (now operating as T1)
Clean Energy Tech/Battery Manufacturing
Develop a cohesive motion identity that communicates "unleash new energy" across three key product verticals
A dynamic visual system centered on battery charging effects that unifies the brand experience
New Energy
FREYR, a leading battery technology company, needed a visual identity that could effectively communicate their “unleash new energy” proposition while maintaining consistency across their diverse product portfolio.
Product Areas
ELECTRIC VEHICLES (EV)
High-performance battery solutions for automotive applications, focusing on range, charging speed, and sustainability.
ENERGY STORAGE SOLUTIONS (ESS)
Grid-scale and commercial energy storage solutions for renewable energy integration and grid stabilization.
E-MOBILITY
Comprehensive mobility solutions including micro-mobility, marine, and aviation applications.
How does “Unleash New Energy” look?
