DAZN - Fight Night
Fight Night is DAZN's flagship boxing property, bringing the sport's biggest events to a global streaming audience. As the home of boxing, DAZN needed an animated identity that could carry the weight of the occasion — something that felt as significant as the fights themselves.
Working closely with DAZN's in-house team throughout, I translated their Fight Night brand into a cinematic animated logo and ident. The result is a dark, dramatic piece that builds tension before it lands — light cutting through shadow, the logo emerging with the kind of gravity that only the main event deserves.
The ident runs across broadcast and digital, setting the tone every time Fight Night goes live.
Bespoke lighting
We developed a bespoke light map that echoes arena lighting. This was used to light all the 3D scenes to unite the look across all deliverables.
Toolkit
I created a toolkit to handover to DAZN so they could run with it in-house and comp in clips of the boxers for the next big Fight Night.