Motion development

I worked closely with the creative team at Interbrand over a six month period on their global rebrand of CCEP, the distribution part of Coca-Cola.

Taking cues and inspiration from the activities in factories, warehouses and transportation, we developed the motion principles for the brand. Shaking bottles, conveyor belts, bottling machines, small wobbles of cans during transport and the movement of pallets from one place to the next. All these activities gave plenty pointers for the way the design system could move. It was loads of fun interpreting those behaviours and translating them into the motion system.